How to Create a Successful LinkedIn Conversion Ad Campaign

Before launching a conversion ad campaign on LinkedIn, it’s important to understand what your budget will be. There are several different types of ads and budgeting options. But before spending money on these ads, you need to ensure that you have a clear CTA (call-to-action) that your targeted audience is likely to respond to.

Cost of a LinkedIn conversion ad campaign

When creating a LinkedIn conversion ad campaign, consider how much you’re willing to spend. The cost of an ad on LinkedIn varies depending on its placement, bid, and number of clicks. Cost-per-click campaigns are the most expensive option, but they’re more cost-effective in the long run because you’ll pay only when the ad is clicked, and you can customize the bid based on your own objectives.

You can tailor your LinkedIn ad to be relevant and personalized, and use auto-populated lead generation forms to capture leads without typing. This allows you to generate more leads in a shorter period of time. In addition, a LinkedIn conversion ad campaign costs between $2 and $5 per click, which is comparable to CPC campaigns. However, a LinkedIn conversion ad campaign can be cheaper if you’re only interested in brand awareness, rather than converting leads.

When creating a LinkedIn conversion ad campaign, keep in mind that the target audience will likely be a different demographic than your current customers. For example, if you’re a B2B company, you’ll want to reach the professional community on LinkedIn. In addition, this demographic is also more likely to have a higher conversion rate.

Types of ads available

LinkedIn offers a variety of different ad formats for its members to choose from. Depending on your target audience and advertising goal, LinkedIn recommends the best ad format for your business. Some of these formats include sponsored content, right-rail ads, and lead-gen forms. Take a look at these different types of ads and how each one can help you reach your business goals.

LinkedIn conversion ads are most effective when they are matched to the journey of a customer. For example, LinkedIn users are more likely to engage with longer-form content. The fact that 91% of marketers consider LinkedIn a reliable resource for quality content makes matching the ad type to the customer journey important.

LinkedIn offers two types of conversion ads. The first one aims to generate high-quality leads through a form that visitors can fill out when they are on LinkedIn. For example, if you’re trying to increase registrations for an event, a lead generation ad is the right way to go. The other type is a message ad, which sends a personalized message with a CTA. This type of ad is extremely flexible and works well for many different campaigns.

Budgeting options

One of the most important elements of a successful LinkedIn conversion ad campaign is to set the right budget. For instance, you may want to start with a daily budget of $50, which will give you the lowest cost per click and conversion. Then you can increase your bid amount every few days.

There are several different budgeting options for your LinkedIn conversion ad campaign. First, you may want to consider placing your ad on LinkedIn’s Audience Network, which will give your ads more exposure. However, you must keep in mind that the Audience Network is not available for all ad types. Alternatively, you can exclude specific categories, applications, and sites from being viewed by your ad. You can also set an ad budget and schedule and monitor your results.

You can also choose to run your LinkedIn conversion ad campaign in the CPC (cost per click) pricing model. The costs are based on the size and location of your target audience.

Social proof element

One of the keys to creating a successful LinkedIn conversion ad campaign is establishing social proof. People like to buy from companies who have a good reputation. By using social proof, you can boost your sales and brand visibility. The more social proof you have on your website, the more likely someone will purchase from you.

Social proof can be created by using testimonials from satisfied customers and highlighting positive reviews. In addition, people tend to trust their peers’ opinions. If an expert recommends your product, your chances of converting new customers will increase. Also, make sure you include specific details about the project you’re trying to sell.

Aside from testimonials, social proof can also be created through certification, blue checkmarks on social media, or other means. These social proof elements can be integrated into any email, landing page, or other marketing material. This technique has helped many small brands and startups gain their footing in the online market.

All of the above factors and criteria contribute to creating a successful LinkedIn conversion ad. Conversation ads are an excellent marketing strategy for B2B marketing that increases engagement and attracts quality leads. However, the objective, CTA, target audience, content, ad type, execution, monitoring and reporting play a very important role and determine the success of the campaign. Never underestimate the planning process of a campaign, as that is the most critical part of it. If you want to hire a digital marketing agency that cares about you and your goals with complete ownership and detailed insights, Wizrdom is here for you. Reach out at [email protected] to know more.