Slow and Steady Digital Marketing: The Post-COVID Digital Shift
In the post-COVID world, everything digital is here to stay — from remote work and online education to e-commerce and virtual events.
What existed before simply found accelerated adoption due to the “new normal.” Businesses are now forced to rethink how they connect with consumers in a contactless, digital-first environment.
Why Digital Marketing Matters More Than Ever
Digital marketing has been around for years, but its true potential has gained recognition only recently.
As more companies move online, digital marketing is no longer optional — it’s essential for survival and growth. Business leaders are realizing that strategic, data-driven marketing helps them stay visible, relevant, and connected to their customers.
It’s a Marathon, Not a Sprint
Set Realistic Expectations
Digital marketing is a long-term game. Every campaign — social, email, or content-based — requires patience before results start showing.
At the outset, brands must accept that building awareness, visibility, and engagement takes time.
Stay Consistent Across Channels
You must be consistent with your social media posts, email campaigns, and brand messaging. Engagement and open rates will build slowly amid the crowded digital space, but persistence pays off.
Key Actions to Stay Consistent
Develop and follow a social media calendar.
Track data like engagement, open rates, click-throughs, and website traffic.
Identify what messages and channels work best — and adjust when needed.
Remember: patience and persistence matter more than short bursts of activity.
The Long-Run Mindset
Digital marketing success is about endurance — think Dennis Kimetto, not Usain Bolt.
Quick wins fade, but steady, consistent marketing builds brand recognition and customer loyalty over time.
Build Trust with Your Prospects
Understand the Buyer’s Journey
Buyers don’t decide overnight — especially in uncertain times.
Even if your content resonates, they may not be ready to buy today.
You must position your brand to stay top of mind for when they are ready.
The Know-Like-Trust Funnel
Every buyer passes through the Know → Like → Trust stages:
Know – They discover your brand’s existence.
Like – They engage and connect with your messaging.
Trust – They see enough proof and credibility to buy.
Use Proof to Build Credibility
Prospects look for validation before making decisions.
That’s where success stories, testimonials, reviews, and case studies play a vital role.
These elements reinforce confidence and verify your brand’s claims.
Make It Part of Your Content Strategy
All such trust-building content must integrate with your overall digital marketing plan.
Documented strategy, consistent messaging, and coordinated execution are key to long-term success.
Show the Human Side of Your Brand
Build Emotional Connection
People buy from people, not faceless brands.
Show the human side of your company through:
Employee achievements and celebrations
Behind-the-scenes moments
Community engagement activities
Stories of empathy and collaboration
Empathy creates emotional trust, and emotional trust converts customers faster than promotions ever will.
Stay the Course
It’s not easy to convince business leaders looking for quick wins. But success in digital marketing comes from:
Consistency
Pragmatism
Methodical execution
Data-driven improvement
In the end, slow and steady digital marketing truly wins the customer — eventually.